Rebuilding
Commercial Transformation
in the Real World
A Return to Common Sense
As leaders, we watched people lose faith in their growth, processes and cadence. We founded noodleSPARK to restore faith.
For a while, businesses were told that more tools, more dashboards and more activity would somehow translate into growth. It did not. What we saw instead were leaders losing confidence in their numbers, their teams and their ability to predict what comes next. Process became theatre, reporting became noise, and effort stopped converting into results. The fundamentals were not broken because they were outdated. They were broken because they were ignored.
noodleSpark was founded as a deliberate move back to what actually works. Clear thinking, defined operating models, disciplined execution and accountability at every stage of the commercial cycle. We strip away unnecessary complexity, reconnect strategy to execution and rebuild the cadence that gives leaders control again. This is not about doing more. It is about doing the right things, properly, and restoring belief in how growth is created and sustained.
The
Architects of Change
Meet the team dedicated
to building a more reliable and secure future
Richard Whiteley-Pole
Gaynor Colston
Josh Whiteley-Pole
CEO & Senior Managing Partner
A leading advisor and consultant focused on commercial transformation, helping businesses simplify complexity, unlock momentum and build scalable commercial advantage with practical execution..
CGO & Senior Managing Partner
CTO & Senior Managing Partner
A marketing visionary with a background in non-profit and corporate go-to-market strategies
A specialist in embedded AI, automation, and orchestration intelligence, the mind behind innovative AI.
We're seeking passionate problem-solvers to help build the future of Commercial Transformation.
We are looking to partner with commercially minded experts, operators and delivery specialists who share our belief that growth problems are rarely solved by isolated tactics.
Commercial Transformation demands joined-up thinking across strategy, sales, marketing, people, process and technology, which is why we want to work with collaborative partners who bring depth, credibility and a genuine desire to solve real business problems.
Whether you are a consultant, specialist provider, technology partner or sector expert, we are interested in building relationships with people who care about outcomes, work well alongside others and want to help clients create lasting commercial improvement, not just more noise dressed up as progress.
Join
Our Mission
Contact Us
Our Tech Partners
who make it possible
noodleSPARK has made strategic partnerships with selected technology providers and manufacturers that complement our own capabilities. This allows us to get to the heart of your challenges using recognised technology that is dependable and best in class
A Microsoft-first company.
Providing all 6 Microsoft Solution Partner designations.
These recognise our capability and success for
Infrastructure,
Data & AI,
Digital & App Innovation,
Modern Work,
Cyber Security,
and Business Applications.
We also hold multiple advanced Microsoft Specialisations, demonstrating deep technical expertise and successful implementations.
From our expertise to our access to exclusive Microsoft funding, learn more about how our partnerships, can benefit your organisation.
Why Choose noodleSPARK for Your Commercial Transformation Project?
Enterprise, SMB's and the Public Sector trust noodleSPARK because we deliver secure, scalable, and compliance-ready solutions that solve real challenges and create measurable business value.
Deep Microsoft Expertise
Our consultants hold advanced Microsoft certifications and have delivered SharePoint and Microsoft 365 implementations across the UK and Ireland. We design systems that integrate seamlessly with Teams, Outlook, Dynamics 365, and other workplace tools.
End-to-End Support
We manage the full lifecycle: planning, migration, training, adoption, and ongoing optimisation. Dedicated support teams ensure your system delivers sustained results beyond implementation
Proven Track Record
We have deployed solutions for FTSE 350 companies, airlines, global retailers, and healthcare leaders. Clients report faster approvals, improved compliance visibility, and measurable savings in annual operational costs.
Future-Ready Design
Our Microsoft-First solutions are scalable across multiple sites and cloud-ready for hybrid deployments. They support enterprise mobility with secure mobile access for remote or on-field teams.
Beyond the Standard
Every solution is configured for your organisation’s workflows, access permissions, and regulatory environment. We adapt metadata structures, version controls, and reporting dashboards to match your unique business context.
Measured Outcomes
Clients have improved sales pipeline visibility, reduced operational friction, strengthened GTM execution, and accelerated decision-making through clearer processes, smarter technology use, and more disciplined commercial governance within the first year.
Security & Compliance First
Our systems meet ISO 27001, HIPAA, GDPR, and PCI DSS standards. Features include encryption, multi-factor authentication, user-based access controls, and complete audit trails.
Industry-Wide Experience
We have served finance, aviation, supply chain, ultilities, manufacturing, retail, healthcare and the wider public sector. Each implementation is aligned to sector-specific compliance and operational needs.
Certifications
Certified, Structured and Proven in Delivery
ITIL 4 ® Managing Professional
ITIL® 4 Managing Professional demonstrates the individual has the practical and technical knowledge on how to work within and how to run successful IT and digitally-enabled services, teams and workflows. They have the deeper knowledge and skills for addressing evolving organisational challenges and maximising the opportunities of digital transformation initiatives, the modern service economy and VUCA environments.
ITIL 4 ® LEADER Digital and IT Strategy
ITIL 4® Leader Digital and IT Strategy demonstrates the individual has the practical understanding and application of crafting a digital vision and strategy, shaping and integrating IT and business strategies aligned with the wider organisational goals to enable success of the business. They develop cross-functional digital strategy, elevate discussions to strategic levels, drive operational excellence, analyse and respond effectively to VUCA factors.
ITIL 4 ® SPECIALIST Create, Deliver and Support
ITIL 4 ® Specialist Create, Deliver and Support demonstrates this individual has an understanding and skills on how to plan, build and integrate different value streams and activities to create, deliver and support IT and digitally-enabled products and services, and relevant practices, methods and tools. They demonstrate sufficient understanding and application of ITIL 4 practices to the creation, delivery and support across support services, the service value systems and value streams.
ITIL 4 ® Strategic Leader
ITIL® Strategic Leader designation demonstrates that the individual has a clear understanding of how IT influences and directs business strategy. They recognise and apply the value of ITIL, not just for IT operations, but for the management of all IT and digitally-enabled services to co-create value and drive organisational success in the digital era. They can navigate the complexities of the digital era, plan and implement digital transformation initiatives successfully.
ITIL 4 ® STRATEGIST Direct, Plan and Improve
ITIL 4 ® Strategist Direct, Plan and Improve proves that the individual has the understanding and know-how in aligning their team’s objectives to the organisational strategy. They can drive organisational change and embed a culture of continual improvement creating a learning and improving IT organisation with a strong and effective strategic direction. They can also apply improvements with planning work, decision-making, innovating and improving products with the necessary agility.
ITIL 4 ® Foundation
ITIL® 4 Foundation demonstrates this individual understands the key concepts of IT and digital service delivery, including the key concepts, guiding principles and practices of ITIL® 4 for service management. They have a fundamental understanding of the modern organisation’s end-to-end operating model for the creation, delivery and continual improvement of technology-enabled products and services. They have an awareness of how cultural or behavioural principles benefits the wider organisation.
ITIL 4 is a flexible framework for managing IT services. Rather than prescribing rigid processes, it offers guidance that organisations can adapt to their unique needs and constraints. The focus is on delivering value to the business while maintaining the agility to respond to changing circumstances, which is a fundamental shift in how ITSM frameworks approach service delivery.
PRINCE2 Agile® Practitioner
PRINCE2 Agile® Practitioner digital badge demonstrates the ability to practically apply and tailor the leading global Agile project management method. It shows the practical skills to incorporate Agile behaviours and techniques into PRINCE2® projects to manage projects in a way that combines responsiveness and flexibility with quality and stability. It enables this individual to deliver value faster from their projects, respond to change better and collaborate more effectively.
PRINCE2® Practitioner
ITIL 4® Leader Digital and IT Strategy demonstrates the individual has the practical understanding and application of crafting a digital vision and strategy, shaping and integrating IT and business strategies aligned with the wider organisational goals to enable success of the business. They develop cross-functional digital strategy, elevate discussions to strategic levels, drive operational excellence, analyse and respond effectively to VUCA factors.
PRINCE2 Agile® Foundation
ITIL 4 ® Specialist Create, Deliver and Support demonstrates this individual has an understanding and skills on how to plan, build and integrate different value streams and activities to create, deliver and support IT and digitally-enabled products and services, and relevant practices, methods and tools. They demonstrate sufficient understanding and application of ITIL 4 practices to the creation, delivery and support across support services, the service value systems and value streams.
PRINCE2® Foundation
ITIL® 4 Managing Professional demonstrates the individual has the practical and technical knowledge on how to work within and how to run successful IT and digitally-enabled services, teams and workflows. They have the deeper knowledge and skills for addressing evolving organisational challenges and maximising the opportunities of digital transformation initiatives, the modern service economy and VUCA environments.
PRINCE2 (Projects IN Controlled Environments) is a widely recognised, process-based method for effective project management, focusing on organisation, control, and continuous business justification. It is highly structured yet adaptable, making it suitable for various projects, and is popular in the UK, Europe, and Australia.