Define. Diagnose. Control.
Understand where your commercial model is failing before you try to fix it.
How
WATSON
is delivered
Option 1:
WATSON Snapshot
Initial clarity, fast insight
The Snapshot is designed for organisations that recognise something is not working but cannot yet define the problem clearly.
The assessment is completed offline, using a fixed set of evidence-led questions designed to reflect actual operating conditions rather than perceived performance.
What you get
Domain-level scores across all three areas
Identification of key pressure points
Initial view of where performance is breaking
A high-level indication of what needs attention
WATSON is not a single assessment format. It is deployed at different levels depending on how clearly the problem is understood and how much commercial risk is present.
Each level increases in depth, accuracy, and actionability.
It provides a structured, independent view of current commercial performance across:
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AI, Automation and Intelligence
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Commercial Growth and GTM
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Revenue Operational Control
Responses are scored automatically against the WATSON framework, producing a structured output that highlights:
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areas of strength
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areas of inconsistency
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areas of commercial risk
What this is useful for
Establishing whether there is a structural issue
Identification of key pressure points
Moving from assumption to evidence
What it does not do
It does not provide deep root cause analysis or a detailed implementation plan.
It is designed to move you from uncertainty to clarity, not from problem to full solution.
Option 2:
WATSON Guided Diagnostic
Structured analysis with advisory interpretation
The Guided Diagnostic is used when the business needs more than surface-level insight and requires a clear understanding of what is actually driving performance issues.
This is a facilitated diagnostic, typically conducted with leadership stakeholders across commercial, operational, and technical functions.
What changes at this level
Instead of simply scoring answers, the process focuses on:
validating whether stated practices are actually followed
identifying inconsistencies between teams
uncovering gaps between systems, process and behaviour
connecting symptoms to root causes
The same WATSON framework is applied, with:
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AI, Automation and Intelligence
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Commercial Growth and GTM
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Revenue Operational Control
What you get
Domain-level scores across all three areas
Identification of key pressure points
Initial view of where performance is breaking
A high-level indication of what needs attention
What this is useful for
Establishing whether there is a structural issue
Identification of key pressure points
Moving from assumption to evidence
What it does not do
It does not provide deep root cause analysis or a detailed implementation plan.
It is designed to move you from uncertainty to clarity, not from problem to full solution.
Option 3:
WATSON Full Commercial Diagnostic Engagement
Complete operating model assessment and transformation blueprint
The Full Diagnostic is used where commercial performance is materially at risk, or where the organisation requires a complete and defensible view of how its revenue model operates.
This goes beyond structured questioning into detailed analysis of how the business actually functions.
What changes at this level
Assumptions are tested against real data
Reported performance is compared to actual behaviour
Gaps between process, systems and execution are exposed
Commercial risk is quantified
Scope of assessment
This includes:
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Review of pipeline and deal-level data
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Analysis of forecast accuracy and variance
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Evaluation of GTM performance and conversion flow
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Assessment of AI, automation and system integration
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Stakeholder interviews across key functions
The focus is not on what is documented, but on what is actually happening.
What you get
Full WATSON diagnostic report
Executive-level summary of commercial performance
Detailed root cause analysis across all domains
Prioritised “fix-first” action plan
Defined Commercial Transformation roadmap
What this is useful for
Businesses experiencing sustained inconsistency or underperformance
Leadership teams requiring clarity before making significant decisions
Organisations preparing for growth, investment, or restructuring