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Our Voice
Where commercial activity, AI and revenue execution are examined, challenged and made to work
Top Revenue Control Measures for Business Success
Revenue control measures protect your business income. They ensure that every pound earned is accounted for and optimised. Without these controls, businesses risk losing money through mistakes, theft, or poor processes.
Richard
Jul 203 min read
The New Commercial Advantage Is Operating Discipline.
Why brands can no longer rely on old channel assumptions, broad campaign activity or historic buying patterns
Richard
May 223 min read
Forecasts Fail Long Before the Forecast Meeting.
Forecast meetings get blamed for a lot.
They are too long. Too vague. Too optimistic. Too subjective. Too focused on the same deals. Too full of phrases like “still confident”, “good engagement” and “waiting on feedback”, each of which should probably be treated as an early warning signal rather than a sales update.
Richard
May 223 min read
Revenue Leakage Is Not Always Visible on a Dashboard.
Revenue leakage rarely arrives with a warning label.
It does not usually appear as one obvious failure.
It hides in small moments.
Richard
May 203 min read
Your revenue isn't the problem. Your commercial operating model is.
Why UK B2B leaders keep fixing the wrong thing and what a broken commercial model actually looks like.
Richard
Apr 205 min read
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