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Our Voice
Where commercial activity, AI and revenue execution are examined, challenged and made to work
Commercial Transformation Does Not Work Without Control.
Commercial transformation fails when diagnosis does not become control.
noodleSPARK
May 225 min read
Growth Is Not Broken. The Operating System Is.
Most businesses do not fail because people stop trying.
They fail because the effort stops converting.
Sales activity continues. Marketing campaigns go out. Leadership meetings happen. Customer conversations take place. CRM updates are logged, at least in theory. Dashboards are produced. Reports are reviewed. Everyone looks busy.
That is part of the problem.
Richard
May 203 min read
Your revenue isn't the problem. Your commercial operating model is.
Why UK B2B leaders keep fixing the wrong thing and what a broken commercial model actually looks like.
Richard
Apr 205 min read
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