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Our Voice
Where commercial activity, AI and revenue execution are examined, challenged and made to work
The New Commercial Advantage Is Operating Discipline.
Why brands can no longer rely on old channel assumptions, broad campaign activity or historic buying patterns
Richard
May 223 min read
Your ICP Is Not a Spreadsheet. It Is a Commercial Decision.
Many businesses claim to have an ICP.
In reality, they have a list.
Gaynor
May 223 min read
Forecasts Fail Long Before the Forecast Meeting.
Forecast meetings get blamed for a lot.
They are too long. Too vague. Too optimistic. Too subjective. Too focused on the same deals. Too full of phrases like “still confident”, “good engagement” and “waiting on feedback”, each of which should probably be treated as an early warning signal rather than a sales update.
Richard
May 223 min read
Education: Admissions Pressure Is Now a Commercial Transformation Issue.
Education leaders are carrying pressure from every direction.
Admissions confidence. Parent expectations. Fee sensitivity. Staff workload. Safeguarding administration. Communication demands. Data quality. Internal systems. Governance. Budget control. Reputation.
noodleSPARK
May 223 min read
The Best AI Use Cases Are Usually Boring. That Is Why They Work.
Forecast meetings get blamed for a lot.
They are too long. Too vague. Too optimistic. Too subjective. Too focused on the same deals. Too full of phrases like “still confident”, “good engagement” and “waiting on feedback”, each of which should probably be treated as an early warning signal rather than a sales update.
Joshua
May 223 min read
Commercial Transformation Does Not Work Without Control.
Commercial transformation fails when diagnosis does not become control.
noodleSPARK
May 225 min read
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