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Our Voice
Where commercial activity, AI and revenue execution are examined, challenged and made to work
Your Business May Not Have a Growth Problem. It May Have a Diagnosis Problem.
Most commercial problems are misdiagnosed before they are ever addressed.
noodleSPARK
May 216 min read
Consumer Goods: The Growth Model Is Under Pressure.
Why brands can no longer rely on old channel assumptions, broad campaign activity or historic buying patterns
Richard
May 203 min read
AI Will Not Fix a Business That Has Not Defined the Work.
AI has become the answer to almost everything.
Convenient, really. Businesses apparently needed another way to avoid defining their actual problems.
Joshua
May 203 min read
Revenue Leakage Is Not Always Visible on a Dashboard.
Revenue leakage rarely arrives with a warning label.
It does not usually appear as one obvious failure.
It hides in small moments.
Richard
May 203 min read
Growth Is Not Broken. The Operating System Is.
Most businesses do not fail because people stop trying.
They fail because the effort stops converting.
Sales activity continues. Marketing campaigns go out. Leadership meetings happen. Customer conversations take place. CRM updates are logged, at least in theory. Dashboards are produced. Reports are reviewed. Everyone looks busy.
That is part of the problem.
Richard
May 203 min read
Stop Fixing Symptoms. Define Where Your Commercial Model Is Actually Failing.
The first mistake most businesses make is trying to fix what they have not properly defined.
noodleSPARK
May 205 min read
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